In September 2014, a group of local music industry representatives came together to bring a free mini music industry conference to the Sunshine Coast. Held on 23/10/14, 115 people attended the 2014 Turn Up! Music Conference.Feedback received on the day and later through a survey was overwhelmingly positive. Turn Up! 2014 was attended by professional musicians, sound engineers, publicists, promoters, music media, booking agents, creative entrepreneurs, teachers and students. Three separate topics were covered by panels of industry experts: Songwriting, Product to Market and Music Business Matters. Delegates enjoyed showcase performances from four different acts from the region.